“white egg” chikin (chicken) ramen

A bit of background…there’s a tradition of eating Nissin’s chicken (chikin) instant ramen with an egg that’s cooked by the boiling water. As the egg white cooks, it turns…well…white…therefore the “white egg”. Nissin Japan created several ads bringing the “white egg chikin ramen” into the modern age…kind’a. Youtube provides machine-translated English subtitles. If you need them, click through to Youtube and turn on Closed Captioning with English auto-translation.

This particular video…parodies airline safety videos…with…white egg chicken ramen…


I like this ad better. This should be a real thing…an instant ramen ceremony with all the formality of a tea ceremony! How fun would that be?

via Nissin Japan Youtube channel